This Privacy Policy describes how Asahimu (“we”, “us”, or “our”) collects, uses, and shares information about you when you visit or make a purchase from asahimu.com (the “Site”). By using our Site, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

When you visit or shop at Asahimu, we may collect the following types of information:

• Personal Information: Name, email address, shipping address, billing address, phone number, and payment information when you place an order.
• Account Information: Username and password if you create an account with us.
• Device & Usage Information: IP address, browser type, pages visited, time spent on pages, and referring URLs, collected automatically via cookies and similar technologies.
• Communications: Any messages or feedback you send us via email or contact forms.

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Process and fulfil your orders, including sending order confirmations and shipping updates
• Communicate with you about your purchases, returns, or enquiries
• Send you marketing emails and beauty tips (only if you have opted in)
• Improve our website, products, and customer experience
• Prevent fraud and ensure the security of our Site
• Comply with legal obligations

3. SHARING YOUR INFORMATION

We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted third parties only as necessary to operate our business, including:

• Shopify: Our e-commerce platform provider. You can read Shopify’s privacy policy at shopify.com/legal/privacy.
• Payment Processors: Such as Stripe or PayPal, to securely process your payments. We do not store your full payment card details.
• Shipping Carriers: To deliver your orders.
• Marketing Tools: Such as email marketing platforms, only if you have consented to receive marketing communications.
• Legal Authorities: When required by law or to protect our rights.

4. COOKIES

We use cookies and similar tracking technologies to enhance your browsing experience on our Site. Cookies help us remember your preferences, understand how you use our Site, and deliver relevant content.

You can choose to disable cookies through your browser settings. However, please note that some features of our Site may not function properly without cookies.

Types of cookies we use:

• Essential Cookies: Required for the Site to function (e.g., shopping cart, checkout).
• Analytics Cookies: Help us understand how visitors interact with our Site.
• Marketing Cookies: Used to deliver personalised advertisements (only with your consent).

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order information is typically retained for a minimum of 7 years for accounting and legal compliance purposes.

6. YOUR RIGHTS

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct any inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, subject to legal obligations.
• Opt-out: Unsubscribe from marketing emails at any time by clicking “unsubscribe” in any email we send.
• Data Portability: Request a copy of your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at service@asahimu.com.

7. SECURITY

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. All payment transactions are encrypted using SSL technology.

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. THIRD-PARTY LINKS

Our Site may contain links to third-party websites (such as social media platforms). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

9. CHILDREN’S PRIVACY

Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on this page with a revised date. We encourage you to review this page periodically.

11. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:

💌 service@asahimu.com
We will respond to all privacy-related enquiries within 5 business days.

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✨ Thank you for trusting Asahimu with your information. We are committed to protecting your privacy.