About US

Asahimu is rooted in the original aspiration of "comfort and ease of wear".

The founder, having long been troubled by the shortcomings of fast fashion - being impractical and the lack of practicality in high-end brands, decided to create a clothing brand that understands life and body shapes.

We have traveled to many places to select high-quality fabrics, repeatedly refining the fit to adapt to various body shapes, and refusing to follow fleeting trends. We only produce durable, comfortable, and versatile daily wear clothing.

From the first pure cotton white T-shirt to the entire collection of clothing,

Asahimu always believes:

Good clothes should not be a burden, but a warm companion that accompanies you to calmly handle work and enjoy life, returning fashion to its essence of comfort and practicality.